It was still dark out when a few of us met up for an early run this week. Somewhere between frozen sidewalks and questionable pacing, the conversation drifted to weekend plans. The answers were about as January-in-the-Midwest as it gets: a Walleye game, a comedy show, and a lot of time spent around the house. No big escapes. No grand itineraries. Just settling into the season.
That’s the rhythm right now. January slows the calendar, forces a little stillness, and keeps most things close to home. But while it can feel quiet on the surface, it’s rarely idle underneath. This region has always done some of its best work when no one is making a lot of noise; when deals are being structured, questions are being asked, and momentum is building out of sight.
That idea is shaping a few evolutions at Toledo Money.
Starting this week, we’re opening up a new community-driven feed: a place for people across the Toledo region to share what they’re seeing inside their industries. Early signals. Inside scoops. Loose threads worth pulling. Sometimes it’s simple curiosity. Other times it leads to real reporting. A recent example: someone reached out asking us to dig into the Gordie Howe Bridge—what’s real, what’s speculation, and what it actually means locally. We did the work and published the story. That’s the model. If you’re hearing something, wondering something, or think a topic deserves a closer look, give us a holler.
We’re also rolling out a referral program.
If Toledo Money is already part of your weekly routine, forward it to a few friends. When they subscribe, you get rewarded—with gift cards to Toledo restaurants. Places you already know and trust. Mancy’s. Benchmark. Basil. And others we’re actively exploring partnerships with. Share your personal subscribe link, follow up like the professional you are, and when your referrals stick, the perks follow.
Same mission. A couple of new ways to make this sharper, more connected, and more useful for the people building and paying attention to Northwest Ohio.
Let’s get into it.
💪 This Week’s Shoutout: Vince Croci. Vince wears many hats and wears them well. Master of Ceremonies, public address announcer and certified media representative, he’s someone who shows up wherever the region needs a steady voice and a professional presence. Born and raised in NW Ohio, Vince genuinely lives and breathes for this place to succeed.
Bill and I had the chance to grab coffee with Vince at The Flying Joe recently and left reminded why people like him matter. Thoughtful, grounded and deeply invested in the community.
Vince, we’re looking forward to watching the impact you’ll continue to make across the region.
Local Stock Market | 📈
Owens Corning | $OC ( ▼ 0.71% )
Dana Incorporated | $DAN ( ▲ 0.25% )
The Andersons | $ANDE ( ▼ 1.16% )
Owens Illinois | $OI ( ▼ 2.85% )
Welltower Inc. | $WELL ( ▲ 1.82% )
Marathon Petroleum Corporation | $MPC ( ▼ 0.79% )
First Solar | $FSLR ( ▲ 0.62% )
Confirmed: Fallen Timbers Deal Still Moving

Fallen Timbers: What We Know So Far
Several months ago, Toledo Money first reported that Fallen Timbers Mall could be headed toward a change in ownership. Since then, more pieces of the picture have quietly come into focus. While no transaction has been announced, the contours of what could be next are becoming clearer and, importantly for Northwest Ohio, more constructive.
A reset that already happened
Fallen Timbers is not carrying the baggage many struggling retail centers do.
When the open-air mall opened in 2007, it was valued at roughly $120M. A decade later, in 2017, the 108-acre property sold for $21M. That transaction effectively reset the asset’s baseline value, reflecting post-financial-crisis retail realities rather than original development ambition.
Why that matters today: the current owners are not anchored to a peak-era valuation. Any sale north of that 2017 price point represents a paper win, and the property is considered non-core within their broader national portfolio. In other words, there is no evidence of a forced sale. This is optionality, not distress. Although we all know some TLC from a new owner will go a long way and we at Toledo Money anticipate the new perspective owners will do just that!
Ownership explains the status quo
Since 2017, Fallen Timbers has been owned by Mason Asset Management and Namdar Realty Group, firms nationally known for acquiring discounted retail properties and operating them conservatively. That approach has largely defined the site’s recent history: limited capital investment, little tenant re-curation, and no major experiential overhaul. The strategy has been about stability and cash flow, not reinvention. This context matters. Fallen Timbers has not failed due to lack of land, location, or infrastructure. It has simply been managed to avoid decline rather than to pursue growth.
A different type of buyer at the table
What has changed is who may be interested next.
The reported involvement of the ownership group behind Easton Town Center in Columbus is a meaningful signal. Easton is widely regarded as one of the country’s most successful open-air, mixed-use retail environments, spanning 1.7M square feet, operating at roughly 99% occupancy, and drawing more than 18M visitors annually. That group is not known for buying malls as-is. They specialize in place-making: blending retail with hospitality, residential density, events, and year-round programming. If they are evaluating Fallen Timbers, it suggests they see untapped value tied less to storefronts and more to land, layout, and long-term mixed-use potential. Very fitting for a Maumee, Monclova, Whitehouse, and Waterville; that is home to many growing families ready to embrace the change.
Housing as the catalyst, not the add-on
One of the most consequential details emerging is the role of residential development.
A well-established local multifamily developer, best known for delivering several of downtown Toledo’s most prominent apartment projects over the past decade, has been connected to conversations around the site. His involvement points to what has become a proven model nationwide: housing is the engine that stabilizes and ultimately elevates retail in secondary markets.
This is a developer with deep familiarity with Toledo-area rents, absorption rates, and municipal processes, and a track record of executing projects that reshape how people live and engage with the urban core. That experience matters.
Apartments bring daily foot traffic, support restaurants and services, and fundamentally change how a property functions. In this model, Fallen Timbers shifts from a destination you visit occasionally to a town centre people live in and around.
Retail survives because of residential, not the other way around.
Closing Forecast
All indications suggest momentum is building. Parties on both sides are expected to meet in the coming week to work through final details, with an early February closing increasingly viewed as a realistic target. From our vantage point, this is the type of transaction that has the potential to compound value over time, not just for the site itself, but for the surrounding commercial ecosystem. A shift toward patient capital, active ownership, and mixed-use density is exactly how underutilized land is reintroduced into a growth cycle. We are bullish on what this could unlock for Fallen Timbers and for Northwest Ohio more broadly, and we will continue to report as developments move from conversation to commitment.
📞 The Open Line
Starting this week, we’re opening up a community-driven feed for the Toledo region.
This is where readers can share what they’re seeing inside their industries: early signals, quiet moves, inside scoops, or loose threads worth pulling. Sometimes it’s simple curiosity. Other times it turns into real reporting.
That’s exactly how our recent look at the Gordie Howe Bridge started. A reader reached out with a question; what’s real, what’s speculation, and what does it actually mean locally. We did the research, followed the trail, and published the story.
That’s the model.
If you’re hearing something, wondering something, or think a topic deserves a closer look, give us a holler. You don’t need the full story; just enough to point us in the right direction. We’ll take it from there.
🔥 Toledo Money Hot Take: Economy Ready to ‘Rip’?

The cost of money is falling. The question is whether conviction is rising fast enough to meet it.
Zoom out for a moment. From a macro standpoint, the U.S. economy looks anything but fragile, at least on the surface.
The latest GDP print shows Q3 2025 growth clocking in at 4.3% annualized, the fastest pace we’ve seen in roughly two years. Consumer spending remains resilient, exports are contributing meaningfully, and government outlays are still providing lift. Meanwhile, the Atlanta Federal Reserve’s GDPNow model is projecting Q4 growth north of 5%, suggesting momentum hasn’t meaningfully cooled.
That’s not what an economy on the brink usually looks like.
At the same time, mortgage rates are coming down, the U.S. dollar is softening following the latest round of rate cuts from the Federal Reserve, and capital markets are starting to thaw. The IPO window, effectively frozen for two years, is widely expected to reopen in force. If that happens, risk appetite isn’t just back; it’s hungry.
But this cycle isn’t clean. It’s conflicted.
On the lagging side of the ledger: persistent global conflict, rising chatter around currency competition, and a quiet but meaningful reduction in workforce demand as AI adoption accelerates across white-collar roles. Productivity is rising; but not without displacement. That tension hasn’t fully shown up in the headline data yet.
Then there’s energy. Demand is at or near all-time highs, driven by data centers, electrification, and industrial re-shoring; yet oil prices remain soft. That disconnect alone tells you the system is being pulled in multiple directions at once.
Now layer in what’s happening inside boardrooms.
Acquisitions are picking up. Antitrust scrutiny, while still part of the conversation, has been notably less restrictive in practice. At the same time, capital is accessible again. That combination is reactivating deal flow that’s been dormant.
Even more telling: many enterprises are sitting on significant cash reserves. And heading into 2026, shareholders are increasingly impatient with idle balance sheets. In a market that rewards value expansion, holding cash is no longer neutral, it’s a liability.
Look at Owens Corning as a case in point. Last year, they didn’t hedge their bets. They executed an acquisition to expand capabilities, committed capital to a new plant to strengthen long-term production, and authorized roughly $2 billion in share buybacks to return value directly to shareholders. Growth, durability, and capital return - simultaneously.
That’s the pattern emerging.
Which brings us to the real question investors and operators should be asking:
If the price of money is falling, and capital is being forced to move. What do you do with it?
Do precious metals regain relevance as currency purchasing power erodes? Are we setting up for another leg of a market run fueled by cheaper capital and renewed liquidity? Or does this environment favor deploying capital into real, physical assets: businesses, property, infrastructure. That don’t dilute as balance sheets expand?
There’s no single right answer. But history is fairly consistent on one point: periods like this tend to reward those who act before the narrative becomes consensus.
And in markets, complexity is often where opportunity hides.
Business and commerce are happening.
The only real question is: where should you be making it happen?
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.
Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.
The data shows:
Only 10% of shoppers buy through AI-recommended links
87% discover products through creators, blogs, or communities they trust
Human sources like reviews and creators rank higher in trust than AI recommendations
The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.
Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.
💵 Money Snacks
Here are a few headlines we are snacking on
Since we broke down Owens Corning’s Q3 results and its plan to return $2B to shareholders by 2026, the stock is up ~18%. Correlation isn’t causation; but we’re not mad about how that research aged.
Netflix isn’t chasing your next binge; it’s chasing your idle hours. By adding video podcasts from iHeart, Barstool, and The Ringer, it’s making a direct play at YouTube and the daily, half-watched screen time that actually drives attention. Some of the deals worth north of $10M, annually.
Jeep Wrangler posted its strongest December retail sales since 2021. That momentum helped push Q4 2025 sales up 3% versus Q4 2024; solid tailwinds heading into the new year.
Lower Rates, Higher Stakes
Where would lower rates most change your behavior?
📬 Forward Thinking
Our referral program exists for one simple reason: to make sure as many business professionals in Toledo as possible are speaking the same language.
Toledo Money is designed to raise the collective floor; shared context around finance, economics, deals, hiring, and the forces shaping this region. The more people reading it, the sharper the conversations become. At work. Over coffee. At dinner. In rooms where decisions actually get made.
So here’s the trade…
Refer a few friends who should be reading Toledo Money. When they subscribe (25 verified subscribers), you get rewarded; with gift cards to local restaurants and coffee spots that elevate your regular rotation. The kind of places you already recommend without being asked.
Same signal. Bigger network. Better meals along the way.



